Why Are Backlinks Important

The Importance of Backlinks

Since it inception of search, backlinks have been an important contributor to rankings. Each backlink pointing to your website counts as a ‘vote’ for or in some cases against your site.

Backlinks pass authority, relevance and trust metrics from their donor site to yours. This means that a link from a high quality, highly regarded industry leader will help your rankings a great deal. By contrast, a link from a low quality site can have the opposite effect.

Google only count links from sites that are included in their own index. If Google don’t value the website enough for it to be included, then the link it offers you is going to at best be valueless, and at worst Continue reading “Why Are Backlinks Important”